World Snooker is delighted to announce that Betway has renewed its title sponsorship of the UK Championship for another three years.
Betway has sponsored the Triple Crown tournament every year since 2015, and has now signed up until 2020.
The Betway UK Championship is one of the highlights of snooker’s global tour, with a rich history dating back to 1977. Staged at the York Barbican, the event starts with 128 players all chasing the £170,000 to prize.
This year’s tournament runs until December 10, with Mark Selby defending the title against the likes of Ronnie O’Sullivan, Judd Trump, John Higgins, Shaun Murphy and Neil Robertson.
World Snooker Chairman Barry Hearn said: “We are delighted to welcome Betway on board for at least another three years, especially as they are such a fantastic team to work with.
“This year we celebrate 40 years of the UK Championship and remember the iconic moments that this marvellous tournament has produced. Last year we saw an incredible final between Mark Selby and Ronnie O’Sullivan which proved the remarkable skill of the players at the top level.
“Now the players are writing a new chapter in the history of this event, and the eyes of the world are watching with a global television audience of over 400 million fans. The exposure for Betway’s brand both in the UK and overseas is exceptional. We look forward to working with them for many years to come.”
Betway CEO Anthony Werkman, said: “The Betway UK Championship is a fantastic event to be involved with and we’re really happy to be extending our partnership for a further three years.
“Continuing our sponsorship in snooker, and particularly with a top level event like the Betway UK Championship, is really important as we look to build on the strong growth we have achieved in recent years.”