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Privacy Policy

  1. World Snooker Limited is a registered company with our company number 4127833 registered at 75 Whiteladies Rd, Clifton, Bristol, BS8 2NT with VAT no 991 2603 13 and data registration no Z278304X (“WST”, “we”, “us”, “our”).

In legal terms, under the General Data Protection Regulation and other applicable data protection law (“Data Protection Legislation”), we are the data controller, as we determine the means and/or purposes of the processing of your personal data. We shall be accountable for and able to demonstrate our compliance with our obligations with any relevant Data Protection Legislation. You agree to contact us using the details provided below if you have any concerns that we are in any way not complying with Data Protection Legislation and we shall do our best to promptly provide you with any reassurances that you require (or amend our practices, if (acting reasonably) we deem necessary). For clarity, this policy applies to all services and obligations provided by the WST and its affiliates. As a result, any reference to WST in this policy includes a reference to World Snooker Limited.

Our Company Secretary is our data protection manager. If you have any questions or comments, please let us know by contacting us at: 75 Whiteladies Rd, Clifton, Bristol, BS8 2NT or

  1. This policy explains:


  1. What personal data we collect and how we use it;
  2. The legal basis for processing your personal data;
  3. Where we collect information about you from;
  4. How we keep your data safe and who has access;
  5. Your responsibilities in keeping your information up to date;
  6. Your rights to know what we know about you, make changes or ask us to stop using your data;
  7. Our commitment to safeguarding children’s personal data; and
  8. How we handle any changes to this policy.

 What personal data we collect and how we use it;

If you access one of our websites, use the official WST app, download ECAL, create an account with us, contact us, sign up to watch a competition, purchase tickets to one of our events or attend one of our events, engage with us on social media platforms and/or otherwise interact or communicate with us, we will usually collect:

  1. Your name.
  2. Your contact details.
  3. Your date of birth.
  4. Your bank or credit card details.
  5. Your marketing and/or communications data.
  6. Technical data (e.g. your IP address, MAC address and other device identifiers; your clickstream to, through and from one of our websites (including date and time); pages you viewed or searched for; length of visits to certain pages; page interaction information (such as scrolling, clicks, and mouse-overs); methods used to browse away from the page.
  7. Media Data, such as images from photographs and video footage of crowds and fans and other media content created by us (or on our behalf) at competitions and events or provided by you for our use.


  1. Not all of the list above will necessarily apply to you – it depends on your particular interaction and communications with us
  2. We will mainly use your data to:


  1. Provide you with the services, products or information you ask for.
  2. Keep a record of your relationship with us.
  3. Run competitions and promotions. We may use any personal data you have submitted to an entry (for example, a photograph) in order for us to administer contests, prize draws or other promotions including selecting the winners, delivering the prizes and publishing the results (as required by UK advertising regulations). Therefore, we use this data on the basis that it is necessary for us to be able to perform our agreement with you (i.e. the terms and conditions of the relevant promotion) and in order that we can comply with a legal obligation. If we want to use the personal data for any other purpose we will notify you and, if necessary, seek your consent at that time.
  4. Manage your marketing preferences. We shall inform you of news, offers, events, competitions and promotions by specified media which may be of interest to you and/ or we provide such data to our commercial partners so that they can do this. We give you the option of providing opt-in consent to receive different kinds of direct marketing communications from us or these third parties or deciding not to do so.
  5. OPT-ING OUT: You can withdraw your consent and opt-out of marketing communications from us at any time by updating your Email Preferences (where you have signed up to our website) following the instructions provided to you in the relevant communication (for example, the ‘unsubscribe’ link in an email). We may still need to send service emails to you from time to time. If you have chosen to receive communications directly from a commercial partner, you will be consenting to us passing the data to them to use in accordance with their privacy policy, to which we provide links on our website, so you should contact them directly if you no longer wish to receive their communications.
  6. We do not sell or share personal details to third parties for the purposes of marketing. But, if we run an event in partnership with another named organisation and/or where organisations provide services on our behalf your details may need to be shared and, as a result, that third party may send you a message. We will be clear what will happen to your data when you register.
  7. Understand how we can improve our websites, services, events or communications.
  8. If you enter your details onto one of our online forms, and you don’t ‘send’ or ‘submit’ the form, we may contact you to see if we can help with any problems you may be experiencing with the form or our websites.

The legal basis for processing your personal data

  1. We obtain individual consent to certain of our activities.
  2. We process data that we need to process for the purposes of performing contractual obligations to data subjects.
  3. We have a legitimate interest in processing personal data for marketing and other purposes connected with our business, which we do not consider is overridden by the interests or fundamental rights and freedoms of the data subject concerned.

Where we collect information about you from

  1. We collect information in the following ways:


  1. When you give it to us or our partners directly. You may give us or our partners (on our behalf) your information in order to sign up for one of our events, purchase our products or communicate with us. Sometimes when you come to an event, your information is collected by an organisation working for us (for example, SeeTickets , Ticketmaster, Sheffield Theatres  when purchasing your ticket), but we are responsible for your data at all times.
  2. When you give permission to other organisations to share it. Depending on your settings or the privacy policies for social media and messaging services like Facebook, YouTube, Instagram or Twitter, you might give us permission to access information from those accounts or services.
  3. When we collect it as you use our websites or apps. Like most websites, we use “cookies” to help us make our site – and the way you use it – better. Cookies mean that a website will remember you. They’re small text files that sites transfer to your computer (or phone or tablet). They make interacting with a website faster and easier – for example by automatically filling your name and address in text fields. There are more details on our cookie usage here: Cookie Policy – World Snooker (
  4. In addition, the type of device you’re using to access our websites or apps and the settings on that device may provide us with information about your device, including what type of device it is, what specific device you have, what operating system you’re using, what your device settings are, and why a crash has happened. Your device manufacturer or operating system provider will have more details about what information your device makes available to us.

How we keep your data safe and who has access

  1. We ensure that there are appropriate technical controls in place to protect your personal details; including passwords and access restrictions.
  2. We undertake regular reviews of who has access to information that we hold to ensure that your information is only accessible by appropriately trained staff, volunteers and contractors.
  3. We use external companies to collect or process personal data on our behalf. We do comprehensive checks on these companies before we work with them, and put a contract in place that sets out our expectations and requirements.
  4. We may sometimes share your personal data with other entities within our group for administrative purposes (including Matchroom Sport Limited).
  5. We may also disclose your personal data to our commercial partners where you have consented or requested that we do so. For example, when you enter a competition or sweepstake which is a joint promotion, or you request to receive certain marketing communications. You will be given clear information in each case before we disclose share your personal data.
  6. Some of our suppliers run their operations outside the European Economic Area (EEA). Although they may not be subject to the same data protection laws as companies based in the UK, we will take steps to make sure they provide an adequate level of protection in accordance with UK data protection law. By submitting your personal information to us (or our partners on our behalf) you agree to this transfer, storing or processing at a location outside the EEA. If you would like further information on the specific mechanism used by us when transferring your personal data out of the EU you can contact us using the details provided in this policy.
  7. We may, in exceptional circumstances, need to disclose your details if required to the police, regulatory bodies or our legal advisors or in the event of a re-organisation of our legal or ownership structure.
  8. Notwithstanding anything else in this policy, we may share aggregate or de-identified information with third parties for research, marketing, analytics and other purposes, provided such information does not identify a particular individual and the individual cannot be re-identified.

Your responsibilities in keeping your information up to date

  1. We really appreciate it if you let us know if your contact details change. You can do that by updating your Email Preferences and contact details (where you have signed up to our website).
  2. We will hold your personal data only for so long as we deem reasonably necessary to provide you with the services you have requested or to perform the purpose for which it was originally collected, after which it may be deleted, unless it is necessary for us to continue to process it in order to comply with any legal obligations to which we are subject or for another legitimate and lawful purpose.

Your rights to know what we know about you, make changes or ask us to stop using your data

  1. You have the right to request from us access to and rectification or erasure of personal data or to restriction of processing concerning you or to object to our processing of the data as well as the right to data portability. If you want to access your information, please send a description of the information you want to see and proof of your identity by post to our Company Secretary. We do not accept these requests by e-mail. If you would like to stop us processing your personal data, and if it’s not necessary for the purpose you provided it to us for (e.g. registering you for an account) we will do so. Contact us on if you have any concerns.
  2. If you have any questions please send these to, and for further information see the Information Commissioner’s guidance This is an external link. You have the right to complain to the Information Commissioner’s Office about the manner in which or otherwise in respect of the manner in which we process your personal data.
  3. Your provision of personal data to us may be a contractual or legal requirement. If you do not supply your personal data to us we may not be able to provide the services to you and some of your experiences with us may be affected (for example, we cannot deliver a product without an address).

Our commitment to safeguarding children’s personal data

  1. If you are aged 13 or under (a “child”) we will require permission from your parent, carer or person with parental responsibility in order for you to register for an account on any of our websites.

Minor Children
Our websites do not sell products or services for purchase by children and we do not knowingly solicit or collect personal information from children. If you are under the age of 18 (or a minor in the jurisdiction in which you are accessing our websites), you may only use our websites with the involvement of a parent or guardian.
It is our policy that visitors to our Site who are under the age of 18 should not post or provide information on our Site without the consent of their parents or legal guardians. You should supervise the online activities of your children, and consider the use of parental control tools available from online services and software providers that help provide a child-friendly Internet environment.

How we handle any changes to this policy

  1. We may change this policy from time to time. If we make any significant changes in the way we treat your personal information we will make this clear on the website or by contacting you directly.

November 2021

In the event of any inconsistencies between the English version of this Policy and any version of this Policy in any other language, the English version shall prevail (to the fullest extent permitted under applicable law).

Centralized Data Processing Activities

Like most international businesses, we have centralized certain aspects of our data processing activities in accordance with applicable laws, which, in many instances, will result in the transfer of your personal information from one country to another. For example, if you purchase a product/ticket while located outside of the UK, the personal information gathered in that process might be transferred to and processed to a company outside of the UK so as to deliver the product to you, in accordance with World Snooker’s binding corporate rules (where they apply to you). The jurisdictions where that information will be processed may or may not have laws that seek to preserve the privacy of personal information. Nevertheless, whenever your personal information is transferred within World Snooker Ltd. and subcontracted companies, your personal information will be processed in accordance with the terms and conditions of this Policy and applicable laws.

Business Transfers
As we continue to develop our business, we may sell World Snooker assets, or cease being the manager or franchisor of product that is currently part of our portfolio. In those circumstances, we may include the personal information collected about you, or control of that personal information, as a business asset in any such transfer. Also, in the unlikely event that we, or substantially all of our assets, are acquired, personal information collected about you, or control of such information, may be one of the transferred assets.

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