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Metrics Leap For World Snooker Social Media

World Snooker’s official Facebook, Twitter and YouTube accounts achieved huge increases in audience engagement during this year’s Betfred World Championship.

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A new social media strategy was implemented during the 2015/16 season, focussing on using rich multimedia content including short and exciting clips of match footage.

During the Betfred World Championship, which ran from April 16 to May 2, World Snooker’s Facebook page reached an average of 486,614 unique users per day, generating an average of 1,921,198 impressions. Both of these figures were up over 1,000% on the 2015 figure. The total number of Facebook users engaging with content increased by 900% across the tournament.

On World Snooker’s Twitter account, the average number of impressions per day was 761,626, an increase of 36% on the previous year. Engagements per tweet jumped to 582, up from 2015’s figure of 265. Videos posted on Twitter generated a record 527,400 views, equating to a total of 2,776 hours of video watched over the 17 days. Average number of views per video also increased by over 1,500%.

World Snooker’s YouTube channel saw an increase of 94% in the number of video views, up to 296,542, while videos uploaded to Facebook generated over two million views, up 1,600% on 2015.

The most viewed video was Ronnie O’Sullivan’s four cushion escape from a snooker during his match against David Gilbert, which was watched nearly half a million times on Facebook alone.

A spokesman for World Snooker said: “Figures on all of our official social media channels have grown dramatically this year as we have focussed on high quality and engaging content. Snooker is a growing sport globally and we’re delighted to find so many new fans interacting with us on digital channels. We intend to continue this trend in the coming season by providing our followers with content which reflects the drama and skill of snooker at the highest level.”


World Snooker’s official platforms:
Twitter: @WorldSnooker1
Snapchat: add ‘WorldSnooker’