Last Sunday’s Coral UK Championship final between Ronnie O’Sullivan and Judd Trump was watched by a peak audience of 3.25 million people on BBC2.
The dramatic conclusion to one of snooker’s Triple Crown events saw O’Sullivan win 10-9 after Trump had battled back from 9-4 down to 9-9. Viewing figures for the final on BBC were up 37 per cent on the previous year.
Overall, 19 per cent of the UK population watched the tournament.
The event also received extensive television coverage in Europe, the Middle East, Thailand, China and throughout South East Asia. The entire event was watched by over 160 million viewers outside of the UK.
Snooker’s digital audience is also growing. A clip of O’Sullivan escaping from a snooker, posted by the BBC to its Facebook page, was one of their most successful ever clips on social media, watched in full by215,000 people, with over 30,000 likes, comments and shares.
World Snooker’s tweets had three million impressions over a seven-day period, peaking at 960,000 on Sunday, while a YouTube clip of O’Sullivan’s maximum break had 28,000 views.