WST is proud to welcome Red Bull as the new official beverage of the World Championship, UK Championship, the Masters and the Welsh Open .
Red Bull branding will be prominent at WST’s Triple Crown events as well as the Welsh Open.
Snooker has a global audience of 500 million spectators across linear and online broadcast in over 120 countries, as well as a huge digital fanbase, so the Red Bull brand will be showcased to a vast spectrum.
As a leading energy drink, Red Bull has a close relationship with major sports events.
Red Bull offers a physical and mental energy boost, unlocking positive inner strength and activating your own drive and power to achieve your goal and passion.
WST Chairman Steve Dawson said: “We are delighted to join forces with Red Bull on four of our biggest tournaments, starting with the UK Championship this month. They are a prestigious and globally recognised brand and they will benefit from the huge audience that snooker generates.
“We see this as the beginning of a long and successful partnership and we look forward to working with Red Bull.”