Customers were cueing up at Hawes and Curtis’ flagship store in Jermyn St this weekend as the prestigious Dafabet Masters trophy made a guest appearance.
Pictured left to right: Nitin Solanki (Hawes and Curtis area manager), Brendan Moore, Jan Verhaas, Alex Crisan, Anastasia Roumelioti (Hawes and Curtis senior marketing manager), Leon le Breton (manager of Hawes and Curtis flagship store in Jermyn St)
Chaperoned by three leading referees – Jan Verhaas, Brendan Moore and Alex Crisan – the trophy took centre stage just hours before the tournament got under way at Alexandra Palace.
Hawes & Curtis is a partner of snooker’s European Tour, supplying black tailored shirts and tailored trousers to all of the world’s top 128 players, including Masters tournament favourite Ronnie O’Sullivan and World Champion Mark Selby.
With more than 30 stores in the UK and plans for major expansion in the Middle East taking root, Hawes & Curtis has been making the finest shirts, suits and casual wear for more than 100 years.
It has a roll call of famous customers throughout the decades including the likes of Cary Grant, the Duke of Windsor and Fred Astaire.
Edward Smith, head of brand for Hawes and Curtis, said snooker players have always been the best-dressed sportsmen in town.
“Snooker really is a classic sport and the dress code hasn’t changed for generations. That’s why we jumped at the chance to get involved with the WPBSA and World Snooker Ltd – kitting out the best players in the world with our shirts.
“As a sport, snooker is growing by the day and reaching out to new territories across the globe. Our shirts have been best-sellers for more than 100 years so we know they’ll stand up to the intense pressure of competition.
“It was a real privilege to have the Masters Trophy in our flagship store in Jermyn St and it certainly caused a stir with the customers.”
Hawes & Curtis unveiled the biggest collection in its history last year with a stunning array of formal and casual wear for both men and women for 2015. For more information go to www.hawesandcurtis.co.uk