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WST To Build New Website And App With Urban Zoo

WST will provide an outstanding new digital offering to fans across the globe, with a new website and app, launching later this year, built by leading agency Urban Zoo.

The new WST platforms will include extensive match data, interactive features, news, video, player profiles, rankings, tournament and ticket information, and much more. Working with a new data provider, the platforms will feature enhanced statistical accuracy and reliability making it the go to place for all snooker fans. For the first time, both platforms will be available with multi language capabilities and increased user personalisation.

Award-winning Urban Zoo have worked with sports clubs and events including Tottenham Hotspur, Liverpool, Celtic, the Heineken Champions Cup and EFL.

WST’s Chief Marketing and Communications Officer Tom Rowell said: “We are delighted to be working with Urban Zoo to create our best-ever digital offering for fans worldwide. With an increasing number of supporters watching the sport, the platforms will provide an industry leading second-screen experience via a new match centre and increased use of stats.”

Urban Zoo’s Founder and Chief Executive Officer Chris Grannell said: “We are extremely delighted to be working with WST, to support such a historic global brand in sports to help build out their new digital offering for their continually growing global audience. Together we hope to create a new way of watching snooker online by creating an all-new stats driven match centre with innovative second-screen features.”