A Colourful Future! WST Announces New Long-Term Partnership With Johnstone’s Paint
World Snooker Tour is delighted to announce an exciting new partnership with Johnstone’s Paint, a brand of PPG Architectural Coatings, UK & Ireland.
The journey will begin this season with Johnstone’s Paint becoming the Lead Partner of the Players Championship and Tour Championship, the second and third events of the 2024 Players Series. The long-term partnership will evolve further on snooker’s global tour, with additional announcements in the pipeline ahead of next season.
PPG Architectural Coatings, UK & Ireland is headquartered just outside of Leeds in Birstall, West Yorkshire. PPG’s portfolio boasts a distinguished array of brands within the coatings industry including the prestigious Johnstone’s and Leyland Brands. From a global perspective PPG was originally founded and headquartered in Pittsburgh, Pennsylvania and currently operates in over 70 countries worldwide.
The Johnstone’s Paint Players Championship commences February 19th for seven days, and takes place at the Telford International Centre with an elite field of 16 players from the one-year ranking list.
The Johnstone’s Paint Tour Championship will run from April 1st to 7th at the outstanding Manchester Central venue, culminating in the best 12 players of the season so far to compete for one of the sport’s most prestigious trophies.
Snooker fans can look forward to a variety of engaging Johnstone’s Paint themed activations and initiatives. As we anticipate the sponsorship’s growth over 2024, we aim to enhance the experience for both spectators and viewers. Keep an eye out for the exciting developments!
WST’s Chief Commercial Officer Peter Wright said: “We are excited to join forces with PPG on a long-term partnership. The natural alignment between our organisations presents exciting opportunities for collaboration as we work together to achieve our respective goals.
“The Tour Championship is an elite field of the world’s best players and that matches Johnstone’s Paint’s status as a respected, high performance paint brand. We look forward to working with PPG and to developing this partnership with further announcements to come.”
PPG's Marketing Director, UK & Ireland Megan Esmond said: "I am thrilled about our new partnership with the World Snooker Tour. This collaboration represents an exciting new chapter for Johnstone’s and gives us a great platform to continue to build the awareness for our flagship brand.
"The synergy between the World Snooker Tour’s elite players and Johnstone’s Paint’s high performance products aligns perfectly with our brand goals. The vibrant colours associated with snooker create a dynamic connection, and we eagerly anticipate the positive impact this sponsorship will bring."
