Principal Partners
Halo
Halo delivers cutting edge technology for businesses worldwide, with solutions across ITSM, PSA and CRM markets. Companies use Halo to scale with confidence, with 20+ years experience of increasing efficiency and trusted by multiple FTSE 100 companies. Halo are delighted to partner with such a prestigious tournament rich in history, and we are excited to support what promises to be an unforgettable 2025 World Championship.
Johnstone's Paint
Earlier this year, WST announced a new partnership with Johnstone’s Paint, a brand of PPG Architectural Coatings, UK & Ireland. PPG’s portfolio boasts a distinguished array of brands within the coatings industry including the prestigious Johnstone’s and Leyland Brands. From a global perspective PPG was originally founded and headquartered in Pittsburgh, Pennsylvania and currently operates in over 70 countries worldwide. Over the summer, we were delighted to announce an expansion of our wide-reaching partnership to include title sponsorship of the newly named Johnstone’s Paint Masters, part of the sport’s Triple Crown Series alongside the World Championship and the UK Championship.
Castore
Through advanced engineering and fabrics, Castore creates premium sportswear with the dedication to athlete performance and tailors sportswear to the desire of athletes needs. Following the announcement of our Partnership in 2024, fans can expect to see players competing in Castore clothing at a variety events throughout the season.
Tour Partners
BetVictor
With a dedication to safer gambling, integrity and innovation BetVictor is a multi-award-winning online betting company with a proud history and a long-term Partner of the The World Snooker Tour.
Nongfu
Nongfu is the largest water manufacturer in China, promising natural and healthy water by utilising advancements in technology to ensure sustainable manufacturing and deliverance of their products. Nongfu is the official water partner for The World Snooker Tour and its logo can be seen across displays during The Triple Crown and Welsh Open.
Xingpai Star
With a long standing history in the billiards industry, Xingpai billiards has built high quality snooker tables with a strong focus on technical development to ensure this level of quality with its tables. Star dedication to the quality of snooker tables has led to its profound reputation in snooker.
Aramith
Aramith is a long-standing supplier and manufacturer of snooker balls and is endorsed by tournaments across the globe as their preferred supplier. Aramith’s snooker balls ensure qualities in strength, optimal rebound and accurate rolls when struck.
Strachan
Strachan is a long-standing supplier and cloth maker in snooker. With their innovation of the anti-kick Strachan’s snooker cloth has been a dedicated supplier to WST for many years stopping static charges and holding chalk particles. The cloth is well crafted in preventing the incidence of kicks making them a world leader in snooker cloths.
All British Casino
All British Casino is an online casino and sportsbook. We pride ourselves with a well-balanced portfolio of games. Games known from brick-and-mortar casinos to games that you can exclusively play online, you can find them all at All British. As an operator who understands the risks associated with our product offering, we are most proud of our Responsible Gaming processes. We are recognized within that field as we won in 2023 an award for “Best Implementation of Responsible Gaming Tools.”
Machine Seeker
With its online marketplaces Machineseeker, Maschinensucher, TruckScout24, Werktuigen, Used-Machines.com and Gebrauchtmaschinen.de, the Machineseeker Group is Europe‘s leading network for used machinery, commercial vehicles, and recreational vehicles. The platforms host over 300,000 listings from more than 12,000 sellers, attracting over 15 million monthly visitors who generate brokered inquiries worth more than €12 billion per month. Since 1999, the company has maintained consistent profitable growth while continuously expanding its 55-person team at its headquarter in Essen, Germany.
Sportsbet.io
Sportsbet.io provides an expansive range of betting action across all major sports and eSports, offering players more than one million pre-match events per year and comprehensive in-play content.
Midnite
TOM Life Insurance
TOM is an Insurance brand that's grounded in authenticity, personality, and substance. Supporting customers through life’s greatest adventures, TOM simplifies the complexity of the modern insurance market with a straight-forward, no-nonsense approach.
What started as an advised service designed around dads, has grown to become a first-of-its-kind digital solution, providing customers with a fully advised service 100% online.
TOM believes in always striving to be better than those who came before us, which is why we’re excited to partner with WST and the ambitious athletes and fans they represent.