WST is delighted to announce OlyBet as its new European Betting Partner for the 2024/25 season, with specific focus on innovative activity at snooker’s biggest invitation event, The Johnstone's Paint Masters.

OlyBet, part of Olympic Entertainment Group, is one of Europe’s leading sports entertainment, sports betting, online games and gambling brands. OlyBet Group partners across Europe with clubs in LaLiga, Serie A and with the DP World Tour. Football legend Luka Modrić is an OlyBet brand ambassador and content collaborator.

In January 2025 at The Johnstone's Paint Masters, part of snooker’s historic Triple Crown Series, OlyBet will have table-side branding and will have a presence at Alexandra Palace in London to engage with fans.

Top snooker star and crowd favourite Jack Lisowski will join OlyBet as an ambassador this season to create engaging content, along with professional player and coach Micheal Holt and the current world number ten Gary Wilson.

WST’s Chief Commercial Officer Peter Wright said: “It’s exciting to team up for the first time with OlyBet, an inventive brand which has some fantastic partnerships in sports including football and golf. We look forward to collaborating with the OlyBet team and their new ambassador Jack Lisowski, known for his flamboyant style which will fit perfectly with their content strategy.”

“Partnering with WST will bring the excitement, history, and personality of world-class snooker closer to Olybet’s communities. OlyBet is known for grand activations, up close access and delivering memorable moments through sports. The WST captivates its traditional base and inspires a new generation of fans with the world’s best players. This will be an exciting partnership” said Corey Plummer Chairman and CEO of OlyBet Group

Through its partnerships, OlyBet offers unique experiences for its customers and sports fans. OlyBet creates content and offers gaming and sports entertainment through different platforms: sports betting, casino games, poker, F2P games and e-sports that are available across Europe in more than 150 casinos, 90 sports bars and in multiple online environments.

OlyBet initiatives and sponsorships help to support the success of local sports communities and aspiring Olympic athletes. OlyBet TV (https://olybet.tv/) is the sports entertainment and news platform that allows sports fans to watch their favourite content worldwide.

OlyBet Joins Forces With WST As European Betting Partner